In an interview with PYMNTS, David Metz, founder and CEO of AdTech company Prizeout, said “branded currency” — currency that can be attached to digital gift cards — can reward debit card users, and ultimately, foster consumer loyalty to the merchant.
As consumer preferences shift towards a digital-first mindset, credit union executives are teaming up with financial technology firms to modernize their offerings.
Brendan Grove, chief technology officer at adtech firm Prizeout, said that incrementality in some ways helps brands get a fuller picture of their marketing profile at a macro level. “Then, it is easier to start to test kind of holistically if I remove spend here increased spend here, what happens and what’s the effect post campaign on that retail segment,” he said.
Credit unions have a lot in common with Gen Z, but have yet to find a way to tap into their shared perspectives.